91��Ƶ

Graduates with a Bachelor’s, Master’s, or Specialist Diploma from a state higher education institution of the Republic of Armenia or a non-state institution recognized through specialty-specific or institutional accreditation may apply to 91��Ƶ Master’s programmes offered on a full-time or part-time basis.

91��Ƶ to 91��Ƶ Master’s programmes for the 2026/2027 academic year is conducted in accordance with the requirements set forth in the “91��Ƶ 91��Ƶ Regulations for Master’s Programmes (Full-Time and Part-Time Study)”.

Applications are submitted online through the website, under the “Application Form Submission” section.

Applicants for admission to Master’s programmes must upload scanned copies of the following documents:

a. Higher education diploma and diploma supplement* (the first page of the supplement and the section containing grades in Armenian only);
b. Photograph (3 × 4 cm);
c. Original military service booklet, if applicable (pages 1–4 and 18–19 must be uploaded);
d. Passport (pages 1–4) or identification card (both sides);
e. Receipt confirming payment of the AMD 5,000 admission service fee to 91��Ƶ’s Ardshinbank CJSC account 2470101276000001.

* 2026 91��Ƶ graduates who have not yet received their diplomas must submit an academic transcript signed and stamped by the Dean of the relevant Faculty. 2026 graduates of other higher education institutions in Armenia who have not yet received their diplomas must submit a certificate confirming their status as a Bachelor’s graduate, signed by the Rector of the respective institution, together with a signed and stamped academic transcript. 

* The 91��Ƶs Committee may require an applicant to provide a certificate issued by the National Information Center for Academic Recognition and Mobility confirming the authenticity of the diploma. 

* Applicants submitting a diploma issued by a foreign higher education institution must also provide a certificate issued by the National Information Center for Academic Recognition and Mobility confirming the equivalence of the diploma. 

Written examination

1. Supply and demand: non-price determinants of supply and demand; elasticity. 

2. Types and functions of money; general equilibrium between the exchange rate and price level. 

3. The banking system: structure, functions, and specific features of banking operations and regulation. 

4. The nature, functions, and objectives of entrepreneurial activity. 

5. Planning and organization of entrepreneurial activity: the business plan. 

6. The logic and stages of strategic management of entrepreneurial activity. 

7. The nature and types of taxes. 

8. Management of an organization’s labor, financial, and material resources. 

9. Organizational revenues and expenses: product cost. 

10. Organizational profit and profitability indicators. 

11. The nature and assessment of risks and methods for their mitigation. 

12. Classical and contemporary approaches to management. 

13. The nature and functions of management. 

14. Analysis of the internal and external environment of organizations. 

15. Market research and SWOT analysis. 

16. M. Porter’s competitive forces and strategies. 

17. The process and stages of managerial decision-making. 

18. Leadership and forms of power within an organization. 

19. Communication channels and methods for improving their effectiveness. 

20. Teams, types of teams, and methods for enhancing team effectiveness. 

21. Theories of motivation. 

22. Market segmentation: principles and criteria. 

23. Areas of marketing activity and marketing strategies. 

24. The marketing information analysis system. 

25. Sales promotion measures, pricing policy, and advertising. 

26. The object and subject of psychology and the scope of psychological inquiry. 

27. Major fields of psychology: fundamental and applied. 

28. The development and formation of the various fields of psychology. 

29. Historical periods in the development of psychology. 

30. The methodology of psychology and the principal methods of psychological research. 

31. Issues in experimental psychology: experimentation in psychological research. 

32. The structure of the psyche: mental processes, mental states, and mental traits. 

33. Theories of personality. 

34. Theory of social roles. 

References

1. Avanesyan, H. M., Hovhannisyan, S. V., Hovhannisyan, H. R., Asriyan, E. V., Psychology (Faces, Facts): Study and Methodological Manual. 91��Ƶ Publishing House, Yerevan, 2010. 

2. Arzumanyan, S. J. et al., Practical Course in Applied Psychology. Yerevan, 2002. 

3. Khachatryan, N., Sahakyan, N., Fundamentals of Entrepreneurship: Study Manual. Yerevan, 2018. 

4. Mankiw, G., Macroeconomics. Yerevan, 1997. 

5. Nalchajyan, A., Fundamentals of Psychology. Yerevan, 1998. 

6. McConnell, C. P., Brue, S. L., Macroeconomics, 21st edition, 2021. 

7. Enterprise Economics. Edited by V. I. Grishin and Ya. P. Silin. Moscow, 2019. 

8. Daft, L. Richard, Management, 10th edition, 2015. 

9. Kotler, P., Keller, K., Marketing Management, 15th edition, 2014. 

10. Kotler, P., Armstrong, G., Principles of Marketing, 13th edition, 2020.