Education
Faculty
Marketing
Date
-
Degree name
Masters
Institution
French University in Armenia foundation
Faculty
Marketing
Date
-
Degree name
Masters
Faculty
Marketing
Date
-
Degree name
Bachelor
Institution
French University in Armenia foundation
Faculty
Marketing
Date
-
Degree name
Bachelor
Scientific Rank/degree
Date
2019
Degree name
Associate professor
Date
2016
Degree name
Candidate
Publications
Article
AI Application Trends in Marketing Communication of the Telecommunications Sector
2026
259 - 268
Article
袗N袗LYSIS 袨F TH袝 袨RG袗NIZ袗TI袨N'S 袗小TIVITY 袨N TH袝 袝X袗MPL袝 袨F TH袝 BOSTON 小ONSULTING GROUP M袗TRIX. TH袝袨R袝TI小袗L-袝XP袝RIM袝NT袗L 袗PPR袨袗小H
2025
49-56
Article
TH袝 IMP袗小T 袨F DIGIT袗L T袨袨LS 袨N TH袝 PR袨J袝小T M袗N袗G袝M袝NT PR袨小袝SS
2025
267-277
Article
Analysis of the Organization's Activity on the Example of the Mckinsey Matrix. Theoretical-Experimental Approach
2025
45-53